Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
– Nina Tassler, Chairman, CBS Entertainment
Kids need to see entertainment where females are valued as much as males.
In family films, there’s only 1 female character for nearly every 3 male characters. For a well-balanced adventure, just add girls.
As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
– Ann McElaney-Johnson, president of Mount St. Mary's University
No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
– Wallis Annenberg,
Chairman of the Board, President
and CEO of the Annenberg Foundation

Gender in Media News

New York Times How Long Is an Actress Onscreen? A New Tool Finds the Answer Faster.

The effort to catalog the inequity in onscreen roles for women and minorities has a new weapon. The Geena Davis Institute on Gender in Media, at Mount St. Mary’s University, with financial backing from, the company’s philanthropic division, will announce on Wednesday a tool that employs video- and audio-recognition technology, along with algorithms, to identify gender, speaking time and additional details about characters presented in films, television shows and other media. The software, called the Geena Davis Inclusion Quotient (or GD-IQ), will speed up and automate the painstaking data-collection process that researchers use to study representation, a key initiative in recent years as the entertainment industry has begun to focus on equity onscreen. Read More...

September 22 and October 18, 2016 Global Symposiums on Gender in Media

The Global Symposiums on Gender in Media will be presented in partnership with Google in New York City on Sept. 22 and in Los Angeles on Oct. 18. We will unveil the Institute’s new groundbreaking Media Measurement Research Software and our first research findings which analyzes gender, screen and speaking time. Funded by and created by the Institute at University of Southern California’s Signal Analysis and Interpretation Laboratory (SAIL), this is the only tool in existence with the ability to measure these variables using face and audio automation. The revolutionary data tool took a devoted team of engineers and social scientists two years to develop. Read More...

New Research Geena Davis Inclusion Quotient (GD-IQ) First Report Finds Inclusion of Females Doesn’t Translate to Equitable Screen Time

The Geena Davis Institute on Gender in Media announced research findings from the first study using the revolutionary GD-IQ, which analyzed gender, screen and speaking time from the top 200 grossing (non-animated) films of 2014 and 2015 as listed by Variety. The GD-IQ reveals that even when female characters are included, male characters receive significantly more screen time and more speaking time. Read More...

September 27, 2016 Advertising and Hollywood Have the Power to Change How People See Women Erasing gender stereotypes ‘overnight’

How women are portrayed in advertising and in Hollywood has a major impact on how people see and think about women, and whether they belong in positions of power, panelists discussed today during Advertising Week. “Overnight every brand, every Hollywood movie, can show female CEOs,” said Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media, during the “Our Challenge to Erase Gender Stereotypes in Ads” panel. “We’re the only sector that can fix that gender disparity overnight.” Read More…

September 27, 2016 Shining a Light on Gender Imbalance in Media

While the Bechdel Test has been a positive conversation-starter in the fight towards gender equality in art, it clearly doesn’t go deep enough. How much are males dominating the screen? And are the depictions of a females on screen a fully realized portrayal of a person or a mere stereotype? The Geena Davis Institute’s GD-IQ (Geena Davis Inclusion Quotient) hopes to paint a clearer picture on a film’s gender representation, and urge content creators to fight against their unconscious biases and tell stories that are truly reflective of the world. Read More…

September 26, 2016 Geena Davis Wants to Solve Hollywood’s Gender Gap Problem With New Tech Tool

Actress Geena Davis has a new weapon in her arsenal for her decades-long battle against gender inequality in Hollywood. At a global symposium in New York City on Thursday, she unveiled the Geena Davis Inclusion Quotient (or GD-IQ). The new tool, sponsored by Google and crafted at the University of Southern California Viterbi School of Engineering, can track how often women appear on screen, how much they talk and the quality of their dialogue. Read More…

September 24, 2016 Geena Davis on ‘Exorcist’ TV series reboot: We want it to be as ‘life-scarring’ as original

Geena Davis, who stars in the new television series reboot of the classic horror film “The Exorcist,” tells TODAY that the original movie was “life-scarring, and we’re trying to do that to a new generation.” She says she doesn’t have trouble sleeping after working on the show because “we’re just trying to make it so YOU can’t sleep.” She also appears to have no trouble with the world’s hottest tortilla chip (but then again, she is an Oscar-winning actress). Watch Video…

September 23, 2016 Geena Davis Talks About ‘The Exorcist’ and Women Onscreen

By her own admission, Geena Davis is not the norm when it comes to gender disparity onscreen. “I’ve been really lucky to play a lot of important roles in movies, and I got to be really cool things,” she said, ticking off a list that includes a baseball phenomenon (“A League of Their Own”), a pirate captain (“Cutthroat Island”) and, perhaps the coolest of them all, a housewife on the lam in “Thelma and Louise.” Now she’s Angela Rance, a Chicago hotel manager, wife and mother of two daughters, in Fox’s “The Exorcist,” a retooling of the 1973 horror classic with a debut on Friday. Read More…

September 22, 2016 First report by High-Level Panel on Women’s Economic Empowerment outlines drivers to advance gender equality

The High-Level Panel (HLP) for Women’s Economic Empowerment today presented its first findings to the UN Secretary-General. The report aims to draw attention to the challenges faced by the most disadvantaged women, to bring informal work from the margins to the mainstream, to highlight how discriminatory laws limit choice and to shed light on the centrality of unpaid work and care, which is one of the most pervasive and significant barriers to women’s economic empowerment. Read More…

September 22, 2016 Geena Davis on KPCC’s Talk Two

Geena Davis spoke with Take Two’s Alex Cohen about GD-IQ, the new software that breaks down representation in TV and films. Read More…

September 22, 2016 The Global Partnership to Ensure Gender Equality in the Digital Age

Women and girls must be a part of the digital revolution. EQUALS is a global partnership putting the power of modern technologies into the hands of women to accelerate global progress. #beEQUALS Read More…

September 20, 2016 Women in Hollywood get less screen time than men. This technology could help fix that.

Engineers have created software that parses through every scene, line and frame in a movie to determine exactly how much screen and speech time female characters are given compared to their male counterparts. Their findings: As in many other professions, women get the short shrift. But the technology may do more than provide new evidence of the sexism that Hollywood observers and outspoken actresses have long lamented. It also could help expose the unconscious biases that lead to cinematic gender disparity well before a script is finalized or an editor’s cuts are approved. Read More…

September 19, 2016 Female Scientists Turn to Data to Fight Lack of Representation on Panels

Being invited to speak on panels is more than a matter of prestige; it’s how your peers come to know who you are, Dr. Niv said. “When you’re not known in science, you’re basically doomed, because when your papers are reviewed, they’re less likely to be accepted,” she said. “Your grants are less likely to be funded.” When less than 50 percent of a field is made up of women, and then they are barely represented on panels, their ideas may never be heard by their colleagues, Dr. Niv said. Read More…

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