Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
– Nina Tassler, Chairman, CBS Entertainment
Kids need to see entertainment where females are valued as much as males.
In family films, there’s only 1 female character for every 3 male characters. For a well-balanced adventure, just add girls.
As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
– Ann McElaney-Johnson, president of Mount St. Mary's University
No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
– Wallis Annenberg,
Chairman of the Board, President
and CEO of the Annenberg Foundation

Gender in Media News

August 19, 2015 European Film Industry Adopts Gender Equality Declaration

Europe has weighed in on the issue of gender disparity in the film industry, adopting a declaration calling for policies to increase female representation at all levels, in front of and behind the camera. The declaration, adopted at a conference on gender issues held during the Sarajevo Film Festival, states that “women are considerably underrepresented in key job roles in the film industry” and that a true democracy “must make full use of the skills, talents and creativity of women and men alike.” Read more…

August 16, 2015 NFL: Pair of women make history

Jen Welter walked from the sideline and shook hands with the line judge for the night’s game between the Cardinals and Kansas City Chiefs. This was no everyday meeting. More like a barrier-breaker. Once a men’s-only world, the NFL entered a new era Saturday night, when Welter became the first woman to coach an NFL game and Sarah Thomas became the first woman to work as a full-time on-field official. Read More…

August 16, 2015 Saudi Women to Vote for First Time in Kingdom’s History in Upcoming Elections

Women living in Saudi Arabia will make history later this year when for the first time they’ll be allowed to vote. “My message during my campaign is simple: Change the system. Change is life. The government has given us this tool and I intend to use it,” said Haifa Al-Hababi, one of the 21 female candidates who is preparing to stand in the Dec. 12 municipal election as reported by Asia News. Read More…

August 15, 2015 Sadie Frost turns academic to highlight lack of film production roles for women

Sadie Frost has done the theory, and now she is putting it into practice. The actress has just completed an MA based on researching the sometimes difficult careers of female film-makers; next month she will become her own case study, when the first feature film from her own production company, a psychological thriller, is released. To make Buttercup Bill, Frost employed a team that was up to 80% female. When it comes to women and the film industry, there are few better qualified judges on the state of the industry. Read More…

August 12, 2015 Study: Gender roles reinforced & debunked in mobile space

While retail stores are busy blurring the lines between boys and girls labeling, it looks like the kids mobile gaming space is experiencing its fair share of gender discrepancies. A June 2015 study from New York-based innovation and development company PlayScience and the US Casual Games Association finds that parents of kids ages six to 14 are 30% more likely to let their sons choose their own apps versus their daughters. Read more…

August 11, 2015 Angelina Jolie Pitt Will Exec Produce ‘The Breadwinner’, Animated Film About A Girl And The Taliban

Angelina Jolie Pitt and her Jolie Pas Productions today signed on with Aircraft Pictures, Cartoon Saloon and Melusine Productions for The Breadwinner, an animated feature based on the best-selling young adult novel by Canadian author Deborah Ellis. Nora Twomey (co-director, Oscar-nominee The Secret of Kells) will direct with screen story by Ellis and screenplay by Anita Doron. Read More…

August 06, 2015 “Inequality in 700 Popular Films” report reveals diversity bias in Hollywood

White, straight men are most likely to land a job in Hollywood, according to the “Inequality in 700 Popular Films” from the Media, Diversity & Social Change Initiative at the University of Southern California’s Annenberg School for Communication and Journalism, which found that women represented just 30.2% of all speaking or named characters (30,835) across the 700 films that were studied. The report, which studies the top-grossing films in Hollywood from 2007-2014, also revealed 73.1% of all characters (who spoke or were named) in the top 100 movies during the period were white, while just 19 characters were lesbian, gay or bisexual. In 2014, Hispanic/Latino characters that had a speaking role or at least a name made up just 4.9% of such roles in the 100 top-grossing movies for that year. Read More…

August 06, 2015 7 reasons African female directors rock

African cinema is booming. The continent is awash with creative minds with a flair for storytelling who are bringing life to local stories and sharing them across the globe — from gripping thrillers and intensely-emotional dramas to celebrations of musical heritage and biopics. We spoke to seven great female directors from Africa to ask them what they love most about their work — and why you should too. Read More…

August 06, 2015 Bryce Dallas Howard kicks her high heels up in ‘Jurassic World’

Typical: You spend $150 million on your effects-heavy summer blockbuster, and all people want to talk about is a character’s choice of footwear. When “Jurassic World,” the long-gestating sequel to the original “Jurassic Park” trilogy, opened internationally in June, the film’s producers probably weren’t expecting the media to focus on the shoes worn by its star. Read More…

August 06, 2015 Woman Behind #ILookLikeAnEngineer Says Campaign Against Gender Stereotypes Is ‘Long Overdue’

What started as an employee recruitment campaign has become a social media movement for women aiming to break stereotypes in the tech industry. Using the hashtag #ILookLikeAnEngineer, thousands of women have tweeted photos of themselves with explanations of the work they do as engineers. The hashtag caught fire over the weekend when Isis Wenger published a post on the website Medium about being featured in an ad campaign for OneLogin, the company she works for. Read More…

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