Geena Davis Institute on Gender in Media
Geena Davis’ Two Easy Steps to Make Hollywood Less Sexist “We are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space." Read Geena's guest column in
The Hollywood Reporter
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We’re proud to partner with the Geena Davis Institute on Gender in Media as we work to empower girls. It’s so important that young girls have examples of women on-screen who are smart, resilient, and inspiring, so that they can grow up to reach their full potential.
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They have made great strides to change the landscape of media and programming to reflect a more accurate, gender balanced, diverse portrayal of society.
– Nina Tassler, Chairman, CBS Entertainment
Kids need to see entertainment where females are valued as much as males.
In family films, there’s only 1 female character for every 3 male characters. For a well-balanced adventure, just add girls.
As L.A.'s only women's university, we are thrilled to partner with Geena Davis to create research that influences opportunities for women in media.
– Ann McElaney-Johnson, president of Mount St. Mary's University
No one has done more to bring strong, complex and truly inspirational female characters to both large and small screens.
– Wallis Annenberg,
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and CEO of the Annenberg Foundation

Gender in Media News

HAPPENING NOW - May 3-8, 2016 Bentonville Film Festival

Submissions are open for both feature films and short films. BFF’s mission is to encourage content creation in film and other forms of media that reflects the diverse — and half female — world we live in. BFF proactively supports content creation by minorities and women with a platform to showcase their work and, with the help of our partners, is the only film competition in the world to guarantee theatrical, television, digital and retail home entertainment distribution for its winners. The Festival takes place in early May in Bentonville, Arkansas and is research based and commercially driven. Read More…

NEWS ALERT Female characters in film and TV motivate women to be more ambitious, more successful, and have even given them the courage to break out of abusive relationships

As the Oscars and Hollywood continues to draw criticism for the lack of equal representation of gender and diversity, ground-breaking global research by the Geena Davis Institute on Gender in Media and J. Walter Thompson Company shows that female role models in film and TV are hugely influential in driving women to improve their lives. The research by the Institute and JWT finds that 90% of women globally feel that female role models in film or TV are important, 61% said female role models in film and TV have been influential in their lives and 58% said that women have been inspired to be more ambitious or assertive. Read More…

April 30, 2016 Bentonville Film Festival, May 3-8, brings out the stars

Don’t be surprised next week if you bump into Meg Ryan grabbing a cup of coffee or Laurence Fishburne strolling around the Bentonville square. The star power helps draw people to the event, a point Drinkwater said makes the Bentonville Film Festival unique. Most film festivals are pretty exclusive, he said, while the Bentonville event offers many free and low-cost community events. Read More…

April 30, 2016 Celebrity Mom Q&A: Geena Davis—”Media is the one area of gender inequality that can be fixed overnight”

Geena Davis may be best known for her trailblazing characters in A League of Their Own and Commander in Chief, but off screen she’s working equally hard to pave the way for women and girls. From May 3 to 8 she’s in Bentonville, AK, for the second year of her Bentonville Film Festival, which seeks to champion women and diverse voices in film and TV. At other times, she works to promote gender balance in media at the Geena Davis Institute on Gender in Media. The mom of a daughter, 14, and twin sons, 12, talks about life in the Southeast, life imitating TV, and how to watch with your kids without giving them complexes. Read More…

April 30, 2016 Geena Davis: Hollywood’s gender equality problems ‘not better yet’

Since starring in Thelma & Louise 25 years ago, Geena Davis has made it her business to keep tabs on gender inequality in Hollywood. “The reaction was so eye-opening,” Davis told EW during our Thelma & Louise reunion. “From then on, I chose roles based on, ‘What are the women in the audience going to think of this character?’” Read More…

April 30, 2016 Fast Company Announces 2nd Annual L.A. Creativity Counter-Conference Featuring Geena Davis, John Cena, Russell Simmons, Jeffrey Katzenberg

Fast Company announced today that it will host its second annual Creativity Counter-Conference in Los Angeles, May 24-25, 2016. Over the course of two days, FC/LA will gather some of the most creative minds in business, technology, design, and entertainment for a series of inspiring keynote conversations, hands-on sessions, visits to the workspaces and studios of L.A.’s leading organizations, and opportunities to practice purposeful networking. Read More…

April 30, 2016 Blythe Danner and Geena Davis on What I Told My Daughter

My daughter, Gwyneth Paltrow, grew up in a household where there was a constant undercurrent of activism. Of her many accomplishments—as an Oscar winner, as a mother, and as an entrepreneur—I’m most proud that she has carried on the tradition of being engaged with causes that are meaningful to her, and doing good things for others. It is what her father— writer-director-producer Bruce Paltrow—and I hoped to instill in our children. Read More…

April 30, 2016 Why Geena Davis Is Teaming Up With Wal-Mart and Coke

It’s been 25 years since Geena Davis and co-star Susan Sarandon appeared in the groundbreaking flick Thelma and Louise. The 1991 movie about two friends on a road trip gone awry sparked controversy and racked up Academy Award nominations (not to mention introduced a young Brad Pitt’s butt to the world). It also served as a wakeup call for Davis, an actress, producer, writer, and former competitive archer, who has devoted much of her career championing women both on and off the screen. Read More…

April 29, 2016 Elisabeth Moss To Star In Straight-To-Series Drama ‘The Handmaid’s Tale’ On Hulu

Golden Globe winner Moss will play Offred, a Handmaid trying to survive in the male-dominated totalitarian regime of Gilead. Enslaved by a society that values only her fertility, Offred must find a way to survive in a world of oppression and swift, cruel punishments. Read More…

April 29, 2016 The Talk: Geena Davis & Susan Sarandon Reminisce on Iconic ‘Thelma & Louise’ Car Scene

Oscar-winning actresses Susan Sarandon and Geena Davis reunite behind the wheel of a signature Ford Thunderbird from their classic film “Thelma & Louise.” Reminiscing on the 25th anniversary of the road trip drama, Susan Sarandon admits, “We thought we were making a cowboy movie with women in trucks! And I think it was really shocking when it got so much negative reaction. We kind of forget because it’s 25 years later. It was very threatening or something…We were just saying that we want to come back for the 50th!” Watch Video…

April 29, 2016 Geena Davis Suggests One Very Good Reason To Make Diverse Entertainment

Actress Geena Davis has made it her mission to prove balanced entertainment doesn’t ignore anything: Yes, people want to watch women and people of color on screen; no, doing so does not add any sort of “message”; And, yes, Hollywood can still profit handsomely. She helped establish the Bentonville Film Festival last year to promote entertainment that doesn’t fit that typical white and male mold — but still draws eyeballs. “We don’t want to just say, ‘Here’s some nice movies made by some diverse people,’” Davis told The Huffington Post, “But, ‘These are commercial. It’s just a way to make money.’” Read More…

April 29, 2016 Emma Watson Just Had the Best Girl Talk Ever With a Hollywood Icon

As much as we love besties Selena Gomez and Taylor Swift, Geena Davis and Emma Watson may be our new favorite duo. Geena, in case you don’t know, is an Academy Award-winning actress. Emma recently talked to Geena for Interview magazine, and the two had lots of say about Hollywood, gender inequality in the film industry, and the impact it has on young women. Despite their almost 35-year age difference, the two have had many of the same experiences when it comes to realizing that women were treated differently than men. Read More…

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