The Geena Davis Institute on Gender in Media focuses first on getting more females and more varied portrayals of both female and male characters into movies, TV, and other media aimed at kids 11 and under.

The Institute is a resource for the entertainment industry (media companies, animators, writers, producers, and others), the next generation of content-creators, and the public. We outreach to these individuals and companies towards supporting positive change in media, so young girls and young boys can grow up treating each other as equals.

Our approach is collaborative, friendly, and cooperative.
Please join us in this important work!


THE GEENA DAVIS INSTITUTE ON GENDER IN MEDIA ACTIVITIES

COMING SOON!

  • Best Practices about Gender, Children, and Entertainment for the kids' entertainment industry
  • Script Consulting focused primarily on female character development
  • Girls Count!
  • The Geena Davis Institute on Gender in Media Public Survey on media to be shared with content creators
  • New Research on gender and kids' entertainment
  • And much much more!

FUTURE ACTIVITIES AND PLANS INCLUDE:

  • Create and launch downloadable standards-based media literacy based on Dr. Stacy Smith's research on gender and children's entertainment for public use and for use by classroom educators
  • Pilot downloadable standards based curriculum/information about becoming an animator and pursuing children's entertainment creation as a career
  • The Geena Davis Institute on Gender in Media Gala and Awards
  • 10 part TV series for children with parent DVD
  • Traveling Museum Exhibit
  • The Geena Davis Institute on Gender in Media Guide, based on international research