REFER FIVE PEOPLE TO US
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You can spread the word about our very important work by referring up to five people to us. Please enter only emails of people you know: SPAM is an unhappy reality for all of us!
Dear (Name of Person You're Referring),
(Your Name) thought you'd like to hear about The Geena Davis Institute on Gender in Media (GDIGM), and asked us to send you this email.
In 2004, Geena Davis raised funds for the largest research project ever undertaken on gender in children's entertainment*, resulting in 4 discrete studies on gender balance and portrayals in film and television made for children. The study showed that in the top-grossing G-rated films from 1990-2005, there were three male characters for every one female--a statistic that did not improve over time. The concern was clear: what message does this send to young children?
Founded in 2007, The Geena Davis Institute on Gender in Media (GDIGM) works collaboratively with the entertainment industry to dramatically increase the presence of female characters in media aimed at children and to reduce stereotyping of both males and females.
Visit www.TheGeenaDavisInstitute.org for more information on the research and work, to get involved, and to make a tax-deductible donation!
"Kids need to see entertainment where females are valued as much as males." -Founder, Geena Davis
*Research conducted by Dr. Stacy Smith at USC's Annenberg School for Communication