Programs for Tackling the Gender Issue
The Institute is the leading resource for gender equality issues in children's media for the entertainment industry and the public. To facilitate positive change, we pursue a three-tiered approach: Research + Education + Advocacy
Research Informs & Empowers
The Institute has commissioned the largest body of research on gender prevalence in family entertainment, spanning more than 20 years. Our research findings are in high demand by companies and organizations interested in the empowerment of women and girls, and the creation of leadership and entrepreneurship roles. These studies, conducted by Dr. Stacy Smith, Ph.D. and her team at the USC Annenberg School for Communication & Journalism, reveal decisive and startling evidence of gender inequality and rampant stereotyping in film and television.
The Institute and its programming arm, See Jane, are at the forefront of changing female portrayals and gender stereotypes in children's entertainment and media. We work collaboratively with decision makers and content creators through our workshops, training sessions and research-backed content evaluation and recommendations. The Institute's community educational outreach aim to inspire and sensitize the next generation of content creators to focus on gender equality and reducing stereotyping in children's media.
See Jane is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change.
Show Your Support
We've partnered with Altruette to offer the exclusive See Jane TV Charm. Available in silver or gold, it's the perfect addition to your favorite bracelet or necklace. Also check out the silver See Jane TV Cufflinks. 50% of the net profits from every sale benefit the Institute.
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Find out how you can get involved through volunteer opportunities, community building, and annual memberships, or make a donation online to contribute to this important work. Let's make a difference together!
© 2012 Geena Davis. All rights reserved. The Geena Davis Institute is a project of Community Partners, a nonprofit charity exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code.