Programs for Tackling the Gender Issue
Making an Impact
The Institute is the leading resource for providing evidence-based solutions to systemically change gender equality issues in children's media for the entertainment industry, businesses, educational institutions and the public. In a recent survey of the entertainment industry conducted by the Institute, over 61% of the respondents stated that they had changed 2 or more projects and 41% have changed 4 or more projects. Read more about the Institute’s impact on the entertainment community.
To drive this movement of change, we offer a three-tiered program approach: Research + Education + Advocacy
Research Informs, Engages & Empowers Change
The Institute has commissioned the largest body of research on gender prevalence in family entertainment, spanning more than 20 years. Our research findings are in high demand by companies and organizations interested in the empowerment of women and girls, and the creation of leadership and entrepreneurship roles. These studies, conducted by Dr. Stacy Smith, Ph.D. and her team at the USC Annenberg School for Communication & Journalism, reveal decisive and startling evidence of gender inequality and rampant stereotyping in film and television.
- The Institute's research serves as the basis for education and outreach programs that help families, studios, educators and content creators become critical consumers and producers.
- Download and read our key findings and full research studies...
Education Ensures a Future with Endless Possibilities
The Institute and its programming arm, See Jane, are at the forefront of changing female portrayals and gender stereotypes in children's entertainment and media. We work collaboratively with decision makers and content creators through our workshops, training sessions and research-backed content evaluation and recommendations. The Institute's community educational outreach aim to inspire and sensitize the next generation of content creators to focus on gender equality and reducing stereotyping in children's media.
- The Institute’s landmark Symposium on Gender in Media and the Global Symposium on Gender in Media convenes more than 300 entertainment industry decision makers, content creators, and corporate business leaders to work collectively on improving gender equality in children's media.
- In partnership with ITVS and the Corporation for Public Broadcasting and their Women and Girls Lead campaign, we've created our "Guess Who?" children's educational program which is a series of videos and curriculum designed to teach young children to challenge gender stereotypes. These videos were created by student producers at Boston University, USC, Webster University, Columbia College and Lipscomb University. The latest videos in this series will air nationally on PBS in March.
- The Institute is partnered with the New York International Children’s Film Festival to create a special program event to convene high profile content creators to discuss best practices for improving female character portrayals and representation in media.
- Our SmartBrief e-newsletter is a one-stop resource read by thousands of key entertainment industry leaders, corporations, public sector organizations, educators, parents delivering breaking news, trends, research and insights on gender in media from around the world.
- The Institute is partnered with the Academy of Television Arts & Sciences College Television Awards and established the Geena Davis Institute on Gender in Media Focus on Diversity and Gender Equality Award Scholarship program awarded to college student filmmakers.
Advocacy Builds Bridges
- The Institute is regularly invited to present our research findings to leading media and entertainment companies organizations, educational institutions and multinational companies such as Disney Animation, DreamWorks, FOX Feature Animation, Google/YouTube, ITVS, PBS, Sesame Workshop, Sony Feature Animation, Universal Pictures, Walt Disney Pictures, and Warner Bros), the United Nations, and many others.
- Geena Davis is Special Envoy for Women and Girls in ICT for the UN's International Telecommunication Union (ITU) and an official partner of UN Women, working toward their goal of promoting gender equality and empowering women worldwide. http://www.itu.int/net/pressoffice/press_releases/2012/38.aspx#.Ufmn8m2XGzI Can we add this photo? https://www.facebook.com/photo.php?fbid=428007510565012&set=pb.114517985247301.-2207520000.1375316399.&type=3&theater We should add this to Media as well.
- The Institute's research data and reports are frequently quoted in major media such as The New York Times, The Washington Post, Newsweek, The Wall Street Journal, CNN and MSNBC, accumulating over 1 billion audience impressions with a potential media value of over $10 million.*
- The Institute and founder Geena Davis are partners with the Girl Scouts' Healthy MEdia: Commission for Positive Images of Women and Girls, and the Healthy Media for Youth Act legislation.