ABOUT Prof. Dr. Zhang Hongxi (China)

Dr. Hongxia Zhang is Professor of Marketing, Guanghua School of Management, Peking University, People’s Republic of China. Zhang's research interests include consumer behaviour, children and adolescent behaviour, and advertising. Her research has appeared in the Asian Journal of Marketing, Journal of Consumer Marketing, International Journal of Advertising & Marketing to Children, Acta Psychological Sinica, Psychological Science and others.