UNIFEM Partners with Geena Davis
The United Nations Development Fund for Women (UNIFEM) welcomes Academy Award-winning actor Geena Davis as a partner in the effort to change the way media represents women and girls, to encourage media to present and investigate issues of grave importance to women and to use a "gender" lens when reporting. As the founder of the non-profit Geena Davis Institute on Gender in Media (GDIGM) and its programming arm, See Jane, Ms. Davis brings her media expertise to advocate for gender equality and women's empowerment.
In line with the Beijing Platform for Action, advancing gender equality in the media is one of UNIFEM's key strategic goals. The organization works actively with the media to make the voices of women advocates on key issues heard and to encourage more coverage of women's issues globally. Through the years, UNIFEM has been successful in increasing the coverage that mainstream news outlets and innovative social media networks have provided to women's rights issues including at recent landmark events such as the Copenhagen Climate Change Conference (December 2009) and the London Afghanistan Conference (January 2010). In 2009, UNIFEM also supported the fourth annual World Association for Christian Communication (WACC) Global Media Monitoring Project (GMMP), a grassroots research, communication, and advocacy project that undertakes a one-day massive monitoring initiative of portrayal and representation of men and women in the news on television, radio and in newspapers in 127 countries. The report and gender analysis of the worldwide findings will be launched later this year.