Give for Gender Equity Now

Who we think is important and what we think matters forms when we are very young. Children are learning from the time they wake up until they go to sleep. Everyone and everything around a child right now is teaching lessons about who's capable, what's fair, and what's possible.

As kids consume media, they absorb messages about equality and equity where gender imbalance and stereotyped gender roles are currently the norm.

The Geena Davis Institute on Gender in Media works with content creators, Hollywood producers, executives, writers, and others, and educates up-and-coming film, TV, and other media makers to support the creation of entertainment where girls are valued as much as boys. Our research, resources, contests, campaigns, and conference involve key decision makers in entertainment. But more momentum is needed. Change is under way, and you can be a part of making it happen.

The Geena Davis Institute on Gender in Media needs your financial support to make sure Hollywood and other content creators enter dialogue and decision-making towards more gender balance and more varied portrayal in entertainment aimed at kids, so the message gets out to both boys and girls growing up now that they are important and that they matter.

We at the Geena Davis Institute on Gender in Media know that the future of children now begins today. That's why the Geena Davis Institute on Gender in Media is launching its first fundraising drive, Give for Gender Equity Now.

The children's entertainment industry is a multi-billion dollar industry.
The Geena Davis Institute on Gender in Media affects change at a sliver of that cost.

Donate now, because girls and boys growing up now are the future of gender equity tomorrow.