The Geena Davis Institute on Gender in Media focuses first on getting more females and more varied portrayals of both female and male characters into movies, TV, and other media aimed at kids 11 and under.

The Institute is a resource for the entertainment industry (media companies, animators, writers, producers, and others), the next generation of content-creators, and the public. We outreach to these individuals and companies towards supporting positive change in media, so young girls and young boys can grow up treating each other as equals.

Our approach is collaborative, friendly, and cooperative.
Please join us in this important work!